iPod Nano - a missed opportunity x2 and why it shared stage with the iPhone
My first thought when I heard the rumor about that the iPod Nano was about to get bluetooth 4.0 - Apple is going to do something cool with this.
My first thought when I heard the rumor that the new iPods were about to be presented at the same event as the iPhone 5 - Wow, I was right for once, Apple really is going to cook up something cool with the small Nanos. Smartwatch functionality? Wireless music and podcasts syncing with iOS devices via Bluetooth? Something even smarter that a simple mind like mine can’t dream up?
It turns out I was wrong. Again. No wearable connected devices. No iPhone integration. But think about what an awesome iPhone accessory the iPod Nano could have been. It would have enabled Apple to: 1) Sell shitloads of Nanos and make even more money and 2) have one more curveball to throw at the iPhone 5 launch that maybe would have toned down some of the “Apple is so boring/stale”-criticism flooding the internet.
Me? I don’t want a smartwatch, I just want settings shortcuts in iOS.
But why DID Apple introduce the iPods at the iPhone 5 event? I just think it marks the iPod’s increasing insignificance on Apple’s bottom line. And that Apple believes it has a few more important launches left this year for which the company wants to maximise interest. So bottom line, the iPod event was piggybacked on the iPhone event because 1) the new line of iPods was ready and 2) Apple didn’t want to “wear down”/devaluate the value of its upcoming events by giving the iPods their own launch party. Instead the company presented them while every tech journalist on the planet were listening anyway.